Unit1ReadingFast-readingA1Whatdoadvertisementspersuadepeopletodo?2WhatdoesPSAsstandfor?3WhatdoPSAsaimtodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherproblemwhichaffectspublicwelfare.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.C1notalwaysnotonlyPSAsC21Wherearetheadvertisementsmostcommonlyfound?2WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Innewspapersandmagazines,ontheInternet,radioandTV.(L7-8)Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileaPSAisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfare.(L10-12)3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(L16)In1996.(L31)BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.(L38-39)Discussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsHowtoreadexpositorywriting?ReadingStrategyThebasicformatofexpositorywriting:IntroductionofthesubjectExamplesandsupportingdetailsConclusionPayattentiontotheinformationthatfollowsthestatement.Take‘Publicserviceads’forexample:Subject:Informationsupportingtheidea:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoteachusandhelpusleadbetterlives.TherearealsoPSAsthatencouragepeopletosupportpublicserviceprojects.OtherPSAsteachpeoplehowtolivehealthylives.Wecanlearnalotfromthem.Nowwecanhaveabetterunderstandingofthetext.Words-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenceatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeabgReadthee-mailinPartEandcompleteit.Answers:1.______________2.________________3.______________4.________________5.______________6.________________7.______________8.________________dealingwithcommentspromotefoolevenifcheatedcampaignsbenefit
