科技馆运营管理目录第一章、展览策划与设计........................................................................................................................2一、目标观众...................................................................................................................................2二、展览主题...................................................................................................................................2三、展品选择...................................................................................................................................3四、展示方式...................................................................................................................................4第二章、互动展品维护............................................................................................................................6一、定期检查...................................................................................................................................6二、及时维修...................................................................................................................................7三、保持清洁...................................................................................................................................8四、更新展品...................................................................................................................................9五、培训人员.................................................................................................................................10六、预防性维护.............................................................................................................................12七、确保安全.................................................................................................................................14第三章、科学教育活动..........................................................................................................................15一、丰富多样的科学教育活动.....................................................................................................15二、提升观众的科学素养.............................................................................................................17三、扩大科技馆的影响力.............................................................................................................19第四章、营销与品牌建设......................................................................................................................20一、社交媒体营销.........................................................................................................................20二、合作推广................................................................................................................................22三、户外广告................................................................................................................................23四、媒体合作................................................................................................................................24五、口碑营销................................................................................................................................26六、品牌形象建设............................................
