互动游戏项目商业计划书1互动游戏项目商业计划书互动游戏项目商业计划书2目录：1、摘要................................................................................................41.1目标............................................................................................41.2核心人员.....................................................................................41.3产品和服务.................................................................................61.4市场分析.....................................................................................61.5竞争分析....................................................................................71.5.1竞争对手分析.....................................................................71.5.2核心竞争优势.....................................................................81.6市场营销..................................................................................91.6.1收益来源............................................................................91.6.2营销目标............................................................................91.6.3营销策略.............................................................................91.6.4收入预算............................................................................91.6.5合作联盟............................................................................91.7融资计划....................................................................................91.8风险分析...................................................................................101.9结论..........................................................................................102、产品/服务.....................................................................................112.1产品描述...................................................................................112.1.1产品的概念形成.................................................................112.1.2产品发展战略....................................................................112.2产品/服务的主要特点................................................................11互动游戏项目商业计划书32.3进一步的工作............................................................................122.3.1.不断完善扩充游戏............................................................122.3.2.开发手机游戏系统及其他新类型的游戏............................122.3.3.在合适的时机进入欧美游戏市场......................................122.4服务与支持..............................................................................123、人力资源与资金预算........................................................................133.1管理与组织机构........................................................................133.2资金预算....................................................................................143.2.1薪酬发放标准....................................................................143.2.2项目成本预算....................................................................143.2.3收入预算...........................................................................144、市场分析.........................................................................................154.1市场概况....................................................................................154.2目标市场..........
