互联网+校园餐饮APP项目计划书互联网+校园餐饮APP项目计划书互联网+校园餐饮APP项目计划书目录一、产品与服务介绍.......................................................................................................................31.1APP的设计..........................................................................................................................31.2APP所提供的服务..............................................................................................................51.3APP的阶段性发展..............................................................................................................61.4APP的核心竞争力..............................................................................................................7二、软件工具介绍...........................................................................................................................82.1软件开发的工具介绍.........................................................................................................82.2软件开发所用的技术.......................................................................................................10三、市场分析及定位.....................................................................................................................113.1市场机会...........................................................................................................................113.1.1产业发展趋势........................................................................................................113.1.2市场分析................................................................................................................123.2服务的对象.......................................................................................................................123.3市场容量与结构..............................................................................................................123.3.1市场容量.............................................................................................................123.3.2总体市场定位.....................................................................................................133.4市场竞争...........................................................................................................................143.4.1产品竞争分析.....................................................................................................143.4.2竞争优势分析.....................................................................................................143.5SWOT分析总结如下.........................................................................................................15四、商业模式.................................................................................................................................164.1总体的规划.......................................................................................................................164.2推广渠道...........................................................................................................................17五、营销策略.................................................................................................................................18六、财务分析............................................................................................
