目录第一章店面终端很重要...............................................................................................................................9一、到底什么是终端......................................................................................................................9二、店面终端：最关键的“神经末梢”....................................................................................11三、店面终端的作用....................................................................................................................13四、消费者眼中的店面终端........................................................................................................14五、店面终端构成要素................................................................................................................16第二章店面选址是门店开设成功的第一步.............................................................................................17一、预测目标客流量能否满足需要............................................................................................17二、街边店的选址：“人流、人聚、人见、人停”处............................................................19三、商城店内选址如何最优........................................................................................................22四、一个城市的最佳开店数量....................................................................................................23五、建材家居行业终端的创新设想............................................................................................25第三章建材家居行业的广告要精准.........................................................................................................30一、“吸”字诀：户外广告投放................................................................................................30二、“引”字诀：建材城内广告投放........................................................................................36三、区域广告的几点说明............................................................................................................39第四章借助推广增加成交量.....................................................................................................................42一、小区推广...............................................................................................................................42二、团购活动...............................................................................................................................65三、家装渠道推广.......................................................................................................................71四、网络销售...............................................................................................................................84五、终端促销推广........................................................................................................................95六、开业庆典操作.....................................................................................................................105第五章店内从空间布局提升开始...........................................................................................................114一、空间功能布局.....................................................................................................................114二、店面...
