Unit1GeneralIntroductionofIBC)VIP免费

UnitOneAnIntroductiontoInternationalBusinessCommunicationLecturer:YettaLead-inQuestionsWhatisinternationalbusiness?Differences(Internationalvs.Domestic)?WhatarethemajorformsofIB?Whatisinternationaltrade?Whydopeopletradewitheachother?GoLead-inQuestionsWhatisinternationalbusiness?Internationalbusinessreferstotransactionbetweenpartiesfromdifferentcountries.BackLead-inQuestionsDifferencesbetweeninternationalbusinessanddomesticbusiness:LegalSystemsCurrenciesCulturesPoliciesBackLead-inQuestionsMajorformsofinternationalbusiness:CommodityTradeInternationalInvestmentTurnkeyProjectBackLead-inQuestionsWhatisinternationaltrade?Internationaltradereferstotheexchangeofgoods(visible)andservices(invisible)producedinonecountrywiththoseproducedinanother.BackWhydopeopletradearoundtheworld?Lead-inQuestions1.Unevendistributionofnaturalresources2.InternationalspecializationCourseIntroductionGeneralIssuesofIBCContentsPartOnePartOnePartTwoPartTwoCourseIntroductionGeneralIssuesofIBCPartOneCourseIntroductionCourseIntroductionCourseIntroduction1.CourseDescriptionInternationalBusinessCommunication,acorecourseformajorsofbothBusinessEnglishandInternationalTrade,combinesEnglishlanguageskillswithknowledgeofinternationalbusiness,tradinginparticular.CourseIntroductionCoreOptionalGeneralstepsoftradingincludingenquiries,quotations,payment,shipping,insurance,etcFlexibletrademodessuchasagency,consignment,auction,etc.IBC2.CourseContents:CourseIntroduction3.RelatedSubjectsEconomicsInternationalTradeLogisticsMarketingBankingCross-CulturalCommunicationCourseIntroductionGetwellacquaintedwithtradingtermsandexpressions;Gainfundamentalknowledgeandskillsinpracticaltradingprocedures;Beabletohandleinternationalbusinesscommunicationwithsocio-culturalawareness.4.Objectives:CourseIntroduction物流师证4.外销员证3.报关员证2.单证员证1.5.PracticalCertificatesWritingPrinciplesofBusinessLettersCorrectnessCourtesyConsiderationConcisenessCompleteness7C’sClarityConcretenessGo1)Courtesy礼貌Bepoliteandmodest.Avoidorderandrudeness.Bepromptinreplying.Compare:A：Wehavereceivedyourletterof20May,andwearesendingyouourlatestcatalogue.B：Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalogue.Back2)Consideration体谅Beconsiderate.Takethecounterpart’sneedintoconsideration.Trytobe‘positive’insteadof‘negative’.Compare:A1:Weallow2percentdiscountforcashpayment.B1:Youearn2percentdiscountwhenyoupaycash.A2：Wewon'tbeabletosendyouthebrochurethismonth.B2：Wewillsendyouthebrochurenextmonth.Back3)Completeness完整Besuretocontainallthenecessarydetailstoavoidconsequentdisputes,forabusinessletter,especiallythosecontainingoffers,quotations,shippingadvice,etc.Avoidpostscript.Back4)Clarity清楚i.Avoidambiguousexpressions.Compare:A:AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.B1:WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.B2:WehaveadirectsailingeverytwomonthsfromHongKongtoSanFrancisco.ii.Mindtheplacesofcertainwords.Compare:A1:Weshallbeabletosupply10casesoftheitemonly.(仅十箱)A2：Weshallbeabletosupply10casesonlyoftheitem.(仅一种商品)5)Conciseness简洁i.Avoidsuperfluouswords.Compare:A1:Wewishtoacknowledgereceiptofyourletter...B1:Weappreciateyourletter...ii.Avoidunnecessaryrepetition.Compare:A1:Kindlypleasebenotedthat…B1:Kindlybenotedthat…iii.Usewordsforphrases,andphrasesforclauses,asareshownbelow:Enclosedherewith----->enclosedatthistime----->nowduetothefactthat----->becauseadraftintheamountof$1000----->adraftfor$1000Back6)Concreteness具体Beconcretewhenansweringquestionsorgivingoffers,counteroffers,quotations,etc.Avoidambiguityandabstract.Back7)Correctness正确Abusinesslettershouldalwaysbecorrect,foritisthebaseofvariouscommercialbillsofdocumentinvolvingtheinterestoftwoormoreparties.BackThankYou~