跨文化商务沟通Cross-culturalBusinessCommunication主编：郁文蕾华东理工大学出版社•Classplans:•1.Greetingsandpersonalintroduction.•2.Thesignificanceoflearningthebook.•3.Introducegenerallythestructureofthebook.•4.StudyChapterOne•5.Dealwithrelatedexercises•6.SummaryofclassWhyweneedtostudythissubject?•Today,Internationalizationandglobalizationhasbecomeabigtrendinthehumaneconomicactivities.•Peoplefromdifferentculturecommunicatewitheachother,whichwillresultinabarrier.•Toreducethemisunderstandinganddifferencesincross-culturalbusinessaffairs.•Toincreasecommunicationandtrust.•Provideuswiththeusefultechniquesofmarketing,managementandnegotiationincross-culturalbusiness.•Layasolidfoundationforourworkaftergraduation.Introducethestructureofthebook•Consistsof12chapters.•ChapterOne:DifferencesinCulture:AnInterculturalPerspective(视角）•ChapterTwo:CultureandCommunication•ChapterThree:CulturalDiversityatworkplace（多样性）•ChapterFour:BusinessEtiquetteandSocialProtocol（礼仪、规范）•ChapterFive:GenderDifferencesinCommunication（性别的）•ChapterSix:ManagingAcrossCultures•ChapterSeven:CulturalConflict（冲突）•ChapterEight:TheConceptualizationofChinese“Face”（观念）•ChapterNine:OrganizationalCulture•ChapterTen:InterculturalNegotiation（谈判）•ChapterEleven:InterculturalMarketing（营销）•ChapterTwelve:CultureandGlobalization（全球化）•EachChapterhasPreview,CoreText1andCoreText2.(PutemphasisonCoreText1,精讲；CoreText2,泛读。•Andsomerelatedexercises.•Inaddition,thereisageneralintroductiontothecoretext.ChapterOne:DifferencesinCulture:AnInterculturalPerspective(视角）•LearningOutcome学习目标AfterthisChapter,youshouldbeableto1.Understandwhyinterculturalcommunicationisanecessity2.Definetheimplicationsofcultureandappreciatetheculturalgap3.ExplaintherootofdifferencesbetweentheEastandtheWest4.BrieflydescribetheattributesofConfuciansocieties5.UnderstandthatCultureisneitherrightorwrong,merelydifferent•1.Practitionersinawidevarietyoffieldshaverealizedjusthowimportantinterculturalcommunicationisfortheireverydaywork.(scientificcooperation,academicresearch,business,management,education,health,culture,politics,diplomacy,andothers)Casestudy案例研究•在外交上，最大的跨文化错误莫过于尼克松在第一次访问巴西时所犯的，如果了解尼克松的人都知道他最喜欢的手势，也是他的代表手势，就是高举双手做ok状，这一手势在美国文化里是代表胜利和友好，然而，在巴西就不然了，在巴西文化这是最下流的手势，等于美国文化里竖起中指的手势。•大家可以想象一下这么一幕，尼克松在巴西首都机场走出机门，面对全巴西人民和世界煤体，高举他那双手，打着ok手势，还不断前后摇摆，就像他赢得竞选胜利一般。第二天，巴西所有的媒体的头条都是尼克松这一手势的相片，尼克松这一错误所造成的影响，不言而喻。他这一行为也成了当今跨文化沟通课程上学生笑声最大的笑话。•Additionally,someglobalmodernissuessuchasenvironment,governanceoftheInternet,povertyandinternationalterrorismcallforco-operationbetweennations.•Interculturalcommunicationisnolongeranoption,butanecessity.TheImplicationsofCulture•Cultureisoftenthoughtofandcomposedoftheproductsofacivilization:art,music,dance,literature,architecture,foods,clothesandfestivals.•Thesearetheaspectsofculturewhichcanbediscoveredthroughthesensesandareobvioussourcesofdiscussions,delightandcomparison.CultureisNeitherRightNorWrong,MerelyDifferent•CaseStudy三则小故事折射出的中西文化差异•第一幕：一位学校领导向...
