养老项目商业计划书养老项目商业计划书养老项目商业计划书目录目录.............................................................................................................................................................2第一章项目背景.......................................................................................................................................41.1、全国养老现状...................................................................................................................................41.1.1人口老龄化严重...........................................................................................................................41.1.2传统居家养老模式受阻................................................................................................................51.2、某候鸟养老的必然性.......................................................................................................................61.2.1某人口老龄化..............................................................................................................................61.2.2候鸟式养老..................................................................................................................................6第二章某养老市场分析...............................................................................................................................72.1．养老市场现状.................................................................................................................................72.1.1某未来市场巨大..........................................................................................................................72.1.2养老观念逐渐改变......................................................................................................................82.1.3养老对策制定落实.....................................................................................................................92.2某养老SWOT分析...........................................................................................................................112.2.1某养老优势分析........................................................................................................................112.2.2某养老项目劣势分析...............................................................................................................132.2.3可行性分析...............................................................................................................................15第三章竞争分析...........................................................................................................................................163.1行业内竞争性分析...................................................................................................................173.1.1养老中心行业分析....................................................................................................................173.1.2项目执行....................................................................................................................................183.1.3完善养老中心网络....................................................................................................................193.2发展模式..............................................................................................
