健力宝饮料广告策划案 小组成员：贺戬 20100800273 侯嘉成 20090800167 翁奕森 20100800322 叶治锋 20100800009健力宝饮料广告策划案目录第一部分 市场分析·········································一、健力宝企业情况以及市场情况·····························二、SWOT 分析·············································三、产品分析················································四、消费者行为分析··········································五、竞争者分析············································· 第二部分 营销策略与广告策略································一、营销策略················································二、广告策略················································ 第三部分 广告实施··········································一、广告对象················································二、广告地区················································三、广告时间················································四、广告目标················································五、广告主题分类············································六、媒体组合················································七、广告活动具体实施计划···································· 第四部分 广告创意········································...
