Project Developing an ad campaign Step One: Comprehension1 What is an ad campaign?2 What media can you use in an ad campaign?3 What questions should we first consider?An ad campaign is an organized programme ofadvertisements using various kinds of ads to reach a particular audience.We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc.1 Who is the audience for your ad campaign?2 What do you want your ad campaign to say?3 How do you reach your audience? To build an ad c_________Step One*have a clear g____ and t_____ audience in mind;*do a little r_______ and you can c_____ right m______ for the right people.Step Two*gather i_________ from your research;*It is important to always try to a_____ to the wayThe audience will r_____.Step Three*use different m____ to get your message a_____*decide what a________ you want to use to r_____ your audience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailed information: Main idea of each paragraphPara. 1Para. 2Para. 3Para. 4the definition of an ad campaign/what an ad campaign meansthe target audience and how to determinethe target audiencewhat the ad campaign sayshow to reach the target audience Step Two: Language Focuses1 reach a particular audience… (line 2)Reach here means ‘attain/achieve’.e.g. We can never reach perfection. You will know better when you reach my age.Exercise After a long discussion, we _______ ______ ___________ on what steps we should take in the next three months.( 达成理解）reachedanunderstanding 2 In order to determine…(line 11)determine:decide firmly/find outEg.We haven’t determined when to leave. Can you determine the meaning of the word?determine on/upon:resolveEg.We determ...
