广告应用型阅读理解 广告应用型阅读理解 专题导读专题四 │专题导读 广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。专题四 │专题导读 做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效的信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。 真题典例专题四 │真题典例 【 2011· 江西卷】 Winners ClubYou choose to be a winner!The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account( 交易账户 )where you receive a key card so you can get to your money 24/7—that’s 24 hours a day, 7 days a week!It’s a club with impressive features for teenagers ：● No account keeping fees!You’re no millionaire so we don’t expect you to pay large fees.In fact, there are no account keeping or transaction fees!专题四 │真题典例● Excellent interest rates!You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits( 储蓄 )without taking them out in a month.● ConvenientTeenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the...
