Small talk is gossip, chitchat, unimportant chatter, small being the significant adjective pointing to its, well, insignificance
In terms of the media, all the gossip columns are small talk
They shouldn't be in newspapers but they are, and on television also, as well as over the radio and the Internet
Take gossips about celebrities, for example
Does it really matter if that famous model Loulou (never mind who she is – I'm making it up) frolics with her boyfriend in the sea half-clad in a bikini
I mean, even if "half-clad in a bikini" is a grammatically sound description, why should the public be told about it
Why shouldn't we be told instead more of the important issues such as what all the politicians are saying
Or business scandals, for that matter, or traffic accid