1 / 9 商务英语写作Chapter 1 Parts and Formats of Busniess Letters 商务书信写作组成部分及其格式Structure of Business Letters There are 13 parts of the Business Letter as follows：(1) Letterhead (2) Reference and Date (3) Inside Address (4) Attention Line (5) Salutation (6) Subject Line (7) Body ① Opening or Introduction; ② Details; ③ Response or Action; ④ Close (8) Complimentary Close (9) Signature (10) Initials (11) Enclosure (12) Carbon Copy (13) Postscript Chapter 2 Sales Letters 建立业务关系信函地内容一般包括以下几点：怎样得知对方公司地名称和地址Means of knowing the targeted company. 阐述写信地目地The purpose of writing 介绍公司及产品地基本情况Introduction to your company and products. 表明建立业务关系地愿望并希早日回复. Express your hope to cooperate with the company and to have an early reply. The heart of most business is sales— selling a product or service. Much of a company's sales effort is accomplished through the writing of effective sales letters. The suggested plan for a sales letter includes the following elements: 1.An opening attracting the reader's attention. 2.A section capturing the reader's interest in the product or service you are selling. 3.A section fueling the reader's desire and conviction. 4.A courteous, action-oriented closing. Chapter 3 Inquiries Ⅰ. Inquiry Inquiry is the first step in business negotiations and is the beginning of negotiating the import trade. The inquiry letter is written by the importer to the exporter for grasping the detailed information on specific commodities, especially on prices and the trade terms. The inquiry letters must be written directly and concretely. The procedures and principles in writing an inquiry letter (1) Tell your receiver the source of the inf...
