目 录第一章 肯德基在中国················································2第二章 餐饮业发展趋势·············································3（一）连锁餐饮业态分析···················································3（二）餐饮业发展趋势······················································4第三章 肯德基的特许经营战略······································5 （一）选址策略································································5（二）远景目标·······························································11（三）市场营销·······························································12（四）特许经营·······························································14（五）供应管理·······························································14（六）企业文化·······························································15（七） 肯德基与麦当劳的品牌差异定位································16第四章 加盟肯德基····················································18（一）“不从零开始”的加盟················································19（二）加盟费用·································································19（三）申请流程··················...
