保利花园策划推广案广州置业房地产顾问有限公司目 录一、广州市场情况分析................................................41.1 广州市场分析..................................................41.1.1 广州宏观经济分析...........................................41.1.2 房地产投资状况分析.........................................71.1.3 政策法规对房地产的影响.....................................91.1.4 影响房地产市场未来发展的主要经济因素......................151.1.5 热点区域分析..............................................171.2 海珠区房地产市场分析.........................................231.2.1 海珠区宏观经济分析........................................231.2.2 影响海珠区房地产发展的因素................................261.2.3 区域板块分析..............................................28二、项目分析（SWOT）...............................................362.1 项目优势.....................................................362.2 项目劣势.....................................................382.3 项目存在的机会...............................................392.4 项目面临的威胁...............................................40三、零五年度推广策略...............................................423.1 市场状况分析.................................................423.2 项目现有情况分析.............................................433.2 项目推广目标.................................................443.3 下年度推广策略...............................................443.4 下年度推广主题分述...........................................46四、项目定位.......................................................474.1 目标客户群定位...............................................474.2 价格定位.....................................................504.2.1 价格定位考虑因素..........................................504.2.2 价格定位思路..............................................514.2.3 定价准则..................................................534.2.4 各栋的定价建议................................
