弘扬地产营销渠道策略研究 目 录摘 要................................................................................................1ABSTRACT......................................................................................2第 1 章 绪论.......................................................................................31.1 研究背景................................................................................31.2 研究意义................................................................................31.3 研究方法................................................................................31.4 研究内容................................................................................4第 2 章 房地产企业营销渠道及其理论概述...................................62.1 营销渠道................................................................................62.2 营销渠道相关理论................................................................62.3 房地产公司营销渠道类型及优缺点分析............................8第 3 章 弘扬地产营销渠道现状分析.............................................103.1 弘扬地产概述......................................................................103.2 弘扬地产营销现状概述......................................................10第 4 章 弘扬地产营销渠道存在的问题.........................................124.1 销售渠道缺乏专业性..........................................................124.2“坐商”营销形式限制了其发展.........................................124.3 目标客户定位存在问题......................................................134.4 营销队伍需要强化..............................................................13第 5 章 弘扬地产营销渠道提升策略.............................................155.1 加强营销渠道的专业性......................................................155.2 改变“坐商”模式，加强多渠道的构建..........................155.3 提升对目标人群的定位........................................................
