通用电气的战略定位——1981年(1)VIP免费

381-1743/24/93通用电气的战略定位——1981 年11 Translated in full with permission of Harvard Business School by Ma Shuqing of CEIBS, Shanghai, People’s Republic of China. Sole responsibility for the accuracy of this translation rests with the translator.This translation, Copyright  2001 by the President and Fellows of Harvard College.The original case entitled “General Electric Strategic Position-1981” (381-174), Copyright  1981 by President and Fellows of Harvard College, was prepared by Professor Francis J. Aguilar of Harvard University, Graduate School of Business Administration as the basis of classroom discussion rather than to illustrate effective or ineffective handling of an administrative situation.经哈佛商学院许可，由中华人民共和国上海中欧国际工商学院马苏芹全文翻译。此译文的准确性由译者负责。此译文的版权 2001 归 President and Fellows of Harvard College 所有。原文题为 “General Electric Strategic Position-1981” (381-174)，版权 1981 归 President and Fellows of Harvard College 所有。此案例由哈佛商学院教授 Francis J. Aguilar 撰写，其目的是作为课堂讨论的基础，而不是说明对某一管理问题的处理是否有效。目录一、战略策划的起源............................................................................................................1二、战略规划简介................................................................................................................21、成立战略业务单元....................................................................................................................32、定义商业计划............................................................................................................................4二、1972-1977 年：接受规划..............................................................................................61、对业务矩阵的影响.........................................................................