海景中心全程策划报告前 言_________________________________________________________________11.市场分析_______________________________________________________________21．1．区域市场分析___________________________________________________________21．2．定向市场分析___________________________________________________________41．3．项目分析_______________________________________________________________51．4．竞争对手资料分析_______________________________________________________71．5．项目周边配套状况______________________________________________________151.6.项目企划思路_____________________________________________________________152．项目市场定位________________________________________________________202．1 市场定位________________________________________________________________202．2．项目形象定位__________________________________________________________222．3．目标客户定位__________________________________________________________242．4．目标市场细分__________________________________________________________282．5．目标客户______________________________________________________________313．销售策略建议________________________________________________________323．1．市场气氛培养__________________________________________________________323．2．促销手段建议__________________________________________________________343．3．付款方式建议__________________________________________________________394．宣传策略____________________________________________________________404．1.媒体选择建议____________________________________________________________414．2.宣传主题________________________________________________________________434．3 广告创意及诉求__________________________________________________________474．4 广告宣传推广策略________________________________________________________484．5、媒介的组合策略________________________________________________________49结 束 语_______________________________________________________________51前 言经与贵司就海景中心的销售代理进行了初步接...
