Bachelor of Arts in Hospitality and Tourism Management QMU BH3213Strategic Management Lecturer : Dr. Patrick OoiMatriculation Number : 09008413 Date of Submission :29/07/2010 Word Count: 3,750 Content Index Title Page 1.0 1.1 1.2 Introduction A brief profile of the company Purpose statement2 2 3 2.0 2.1 2.1.12.1.22.1.32.2 2.2.12.2.22.2.32.2.4Strategic Analysis Internal Environment Mission and vision Values Key factors of success: External Environment Analysis PESTELFive force analysis Customer analysis Competitor analysis 4 4 4 4 5 6 6 9 11 12 3.0 SWOT Analysis12 4.0 4.1 Strategic challenge Solution15 15 5.0 5.1 5.25.3Strategy option Option Comparative Analysis Revenue and marketing share Option selection 15 17 17 18 6.0 Implementation and change factors 18 7.0 References 20 8.0 Appendices 23 1.0 Introduction: 1.1 A brief profile of the company Lenovo is the biggest IT Company in China market from 1996 to now, and becomes the third PC Company in the world after the merge of IBM PCD in 2004.(Aykin, 2007. P.267) Lenovo Group Limitedis a Chinese-based multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services. Incorporated as Legend in Hong Kong in 1988,Lenovo's principal operations are currently located in Beijing, China, Morrisville, North Carolina in the United States, and Singapore, with research centers in those locations, as well as Shanghai, Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa Prefecture, Japan.Lenovo acquired the former IBM PC Company Division, which marketed the ThinkPad line of notebook PCs, in 2005 for approximately $1.75 billion...
