— 1 —校园为你服务平台——“校百佳”网站策划书团队名称 : 开拓者团队团队成员:侯名陈培丽张康威时间: 2016 年 6 月 20 号— 2 —目录第 1 章 项目概述 ................................................................................. 31.1项目概况 ...................................................................................................................................... 31.2 团队概况 ....................................................................................................................................... 41.3 项目选址 ....................................................................................................................................... 41.4 目标顾客 ....................................................................................................................................... 41.5项目亮点 ...................................................................................................................................... 4第 2 章 市场分析 ................................................................................. 52.1 市场背景 ....................................................................................................................................... 52.2市场机会及环境......................................................................................................................... 7第 3 章 SWOT 分析 .............................................................................. 83.1优势 ( STRENGTH) 分析 ...................................................................................................................... 83.2劣势 ( WEAKNESS) 分析: .................................................................................................................. 93.3机会 ( OPPORTUNITY) 分析 ............................................................................................................... 103.4威胁 ( THREAT) 分析 ...................