产品线业务计划书

IP D 项目文档 内部文档，注意保密 1 XX产品线业务计划 XX公司 2005年 IPD 项目文档 内部文档，注意保密 2 目录 1、概述............................................................................................................................................. 3 1.1Vision, Goals and Objectives 产品线愿景、目标与目的 ........................................... 3 1.2Performance/Opportunity Gap 表现/机会差距 ............................................................ 3 2、战略革新 ..................................................................................................................................... 4 2.1 对市场的理解/见解 ............................................................................................................ 4 2.1.1 环境分析—— .......................................................................................................... 4 2.1.2COMPETITOR ANALYSIS 竞争对手分析 ............................................................ 4 2.1.3CUSTOMER ANALYSIS 客户分析 ................................................................. 6 2.2Business Design and Support Rationale 业务规划与支持原理 .......................................... 7 2.2.1CUSTOMER SELECTION 客户选择 .............................................................. 7 2.2.2VALUE PROPOSITION SUMMARY 价值陈述总结............................................. 7 2.2.3SCOPE OF ACTIVITIES 活动范围 .................................................................. 7 2.2.4VALUE CAPTURE 获取价值 ........................................................................... 8 2.2.5STRATEGIC CONTROL 战略控制 .................................................................. 8 2.2.6GROWTH MANAGEMENT 增长管理 ............................................................ 8 3、战略执行 ..............................................................................................................................