下载后可任意编辑大学英语四级考试卷试题下载后可任意编辑 6 月大学英语四级考试 A 卷试题及答案PartⅠWriting(30 minutes) 15%注意：此部分试题在答题卡 1 上。PartⅡReading Comprehension(Skimming and Scanning)(15minutes)10%(10×1%)Directions: In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the four choices marked A),B),C) and D). For questions 8-10, complete the sentences with the information given in the passage.Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of 下载后可任意编辑media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers.When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience.When advertisers create a brand, for example, they want to impress consumers with the brand and is image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium,and not all advertisers can afford to use it.下载后可任意编辑Television’s influence on advertising is fourfold. First,narrowcasting means that television channels are seen by an increatingly narrow segment of the audience.The Golf Channel,for instance,is watched by people who play golf. Home and Garden Television is seen by those in...
