下载后可任意编辑市大学生诺基亚的营销方案12024 年 4 月 19 日下载后可任意编辑龙岩市大学生诺基亚的营销方案第四组 22024 年 4 月 19 日下载后可任意编辑完成时间: 12 月 18 日组 长: .目 录前言··························································3第一章、营销策划目的·······································3第二章、市场环境分析·······································3 一、龙岩市大学生手机市场概况·····················3 二、龙岩市手机的现状和未来进展·················· 3 三、产品分析(优、劣势)························· 432024 年 4 月 19 日下载后可任意编辑 四、竞争者分析···································· 4 五、市场的机遇与问题分析························ 7第三章、行销方案········································· 8 一、市场定位····································· 8 二、产品、价格和分销、促销方案··············· 8第四章、预算及分配····································· 9 一,费用预算·································· 9 二、进度流程表······························· 9三、人员分配·········································· 942024 年 4 月 19 日下载后可任意编辑第五章、策划总结····································· 10 前言诺基亚,来自于芬兰的手机品牌,不但是全球领先的移动通信产品制造商也是世界上最大的通讯设备供应商。在中国,诺基亚公司秉承着”携手同行,共创未来”的宗旨打出一条道路,并以”科技以人为本”作为公司永久不变的口号。随着社会的进展,手机已成为大学生必不可少的必备品。手机市场的竞争力越来越强,为了更好的提高竞争力,...
