《碧桂园——潜力冠军》 目录 奇迹的创造者——碧桂园经营模式总结 ...........................1 一、从性格来看拿了四个第一的碧桂园....................................................1 1．性格特色之一：大气.........................................................................................2 2．性格特色之二：务实.........................................................................................3 3．性格特色之三：专注.........................................................................................4 4．性格特色之四：灵活.........................................................................................4 二、碧桂园的发家模式——像卖白菜一样卖房子 ....................................5 1．从土地升值中获利.............................................................................................5 2．低成本低价格策略.............................................................................................6 三、碧桂园特有的成功之道 ........................................................................7 1．成功之道一：品牌引路.....................................................................................8 2．成功之道二：制造震撼...................................................................................1 0 3．成功之道三：创新不止...................................................................................1 1 4．成功之道四：准确定位...................................................................................1 2 5．成功之道五：服务至上...................................................................................1 2 四、碧桂园的三大隐忧 ..............................................................................1 3 1．隐忧一：土地成本上升...................................................................................1 4 2．隐忧二：全国扩张瓶颈...................................................................................1 4 3．隐忧三：管理模式之变.....................................
