毕 业 论 文( 设计) Title Analyzing Zhe Brand Building Of Sma l l and medium-sized enterprises 题目 浅析中国中小企业的品牌塑造 二级学院: 专 业: 班 级: 姓 名: 学 号: 指导老师: 完成时间: 下载后可任意编辑摘 要很多中小企业将品牌理解为叫得响的名称, 但实际上, 品牌不但意味着产品的优秀, 心理消费才是真正的重点。中小企业应该明白: 产品竞争与品牌竞争完全是两个不同层面的竞争。企业品牌的推广行为有先后次序, 只能先有定位, 然后再包装。而很多中小企业往往缺少正确的理论指导, 在进展目标不清楚、 理念不清楚、 产品内容。本文探讨的是中国中小企业品牌塑造的途径和主要建议。关键词 中小企业 品牌塑造 途径下载后可任意编辑ABSTRACT Many SMEs will be understood as-known brand name, but in fact, the brand means not only excellent products, consumer psychology is the real focus. SMEs should be aware of: product and brand competition, competition is an entirely different level of competition. Behavior of brand promotion priorities, only first, locate, and then packaging. Many SMEs often lack the correct theoretical guidance in the development goals are not clear, the concept is not clear, the product content. This paper discusses the ways of SME brand building and main recommendations.KEY WORDS SMES Brand Building Way下载后可任意编辑目 录摘 要.................................................IABSTRACT...............................................2目 录.................................................3引 言.................................................41 品牌与品牌塑造.......................................41.1 品牌............................................41.2 品牌塑造........................................41.3 中小企业的品牌塑造..............................42 中小企业品牌塑造的误区与弱点.........................52.1 中小企业品牌塑造的误区..........................52.1.1 认识理解上的误区...........................52.1.2 执行操作上的误区.................
