中国移动市场满意度调研报告小组成员：方俊雅20143230306 曹昕 20143210101 黄慧峰 20143210207 王鹏 20143210125 关于中国移动市场满意度调研2 目录一、引言 ........................................................................................................... 3 1. 调研背景 .................................................................................................. 3 2. 调研目的 .................................................................................................. 3 二、移动通信概况 ............................................................................................ 3 1. 世界移动通信概况 .................................................................................. 3 2. 中国移动通信现状 .................................................................................. 5 三、主要竞争对手优劣势对比 ........................................................................ 6 1. 套餐资费 .................................................................................................. 6 2. 信号服务 .................................................................................................. 8 3. 营业网点 .................................................................................................. 8 四、调研问卷分析 .......................................................................................... 11 1. 调研范围与方法 .................................................................................... 11 2. 进行检验 ................................................................................................ 12 3. 调查内容和结果的分析 ........................................................................ 13 4. 结论和解决方案 .................................................................................... 14 五、附件 ......................................................................................................... 16关于中国移动市场满意度调研3 一...
