创业计划书- 1 -健康管理有限公司投资目录第一部分 执行总结 ·················- 6 -一、公司简单描述·················- 6 -二、公司宗旨和目标················- 6 -三、公司目前主要业务介绍·············- 7 -四、投入的资金及用途···············五、公司目前的股权结构··············六、市场概况和营销策略··············七、业务部门及业绩简介··············八、核心经营团队·················九、公司优势说明·················第二部分综述··················第一章公司概述 ·················一、公司宗旨···················二、公司的名称及结构···············三、公司经营理念·················四、公司拓展增值业务···············五、公司设施···················六、公司现状···················七、公司选址···················第二章公司服务介绍···············一、完善的体质监测服务与运动处方的制订·······- 2 -- 8 -- 8 -- 8 -- 9 - - 10 - - 10 - - 13 - - 13 - - 13 - - 13 - - 14 - - 14 - - 16 - - 16 - - 18 - - 19 - - 19 -二、非赢利性服务················· - 23 -三、企业运作流程················· - 24 -（一）公司运营流程················ - 24 -（二）客户服务流程················ - 25 -第三章市场分析················· - 27 -一、市场描述···················二、发展战略···················三、市场状况、变化趋势及潜力···········第四章竞争分析·················一、从市场细分看竞争者市场份额··········二、主要竞争对手情况···············三、潜在竞争对手情况和市场变化分析四、优劣势分析··················（一）优势分析········...
