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HomeEnvironmentMarketsDepartmentAcceleratingGrowththroughInnovation©3M2009.AllRightsReserved.3M净水器产品训练课程主讲人：王康©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment净水技术详解-竞争品牌分析3MFiltrete净水器介绍-我们的优势问与答内容大纲©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment为什么我们需要净水器？©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment©3M2009.AllRightsReserved.消费者的饮用水来源饮水方案市场量占比趋势图示桶装水大些微下滑煮沸水(直饮机、管线机、热水瓶)大些微成长社区供水站小(城市渗透率高)成长净水器小(渗透率约3%)成长©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartmentTotal(N=949)Total(N=949)BJ(N=316)BJ(N=316)SH(N=319)SH(N=319)GZ(N=314)GZ(N=314)55%6%7%32%MainwatersourcesPurifierWaterPurewaterfromthewaterstationPackedpurewaterBoiledtapwaterAllwatersources69541297656710%%%%61%4%8%27%33%7%7%53%50%6%8%36%685417862541310煮沸水桶装水社区水站滤水设备或净水器©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment桶装水、瓶装水可减少水中的余氯、微粒杂质、硫化氢等有机物、重金属可减少细菌、病毒、寄生虫有可能不是滤净後的水，是假水可能使用黑桶、废旧桶不环保、不方便可能含有致癌物质饮用周期长，水质不新鲜，可能会产生二次污染会去除对人体有益的矿物质对许多挥发性有机物较无效（蒸馏水）©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment桶装水、瓶装水©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment饮水机污染细菌向内滋生空气进入接触口污染桶装水、瓶装水内胆材质不佳©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment如果你还在喝桶装水？你喝的很可能是假水装水的桶子，可能二次污染饮水机不常清洁，兹生细菌重点是。。它不是新鲜活水©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment加水站可减少余氯、微粒杂质、硫化氢等无机物、重金属可减少细菌、病毒、寄生虫水源疑虑、不方便可能是处理不完全或只是简单处理的水容易遭受周围环境污染装水桶容易遭二次污染若缺乏定期更换滤材及维护，其饮用水更危险©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment加水站©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment加水站©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment煮沸水能使细菌及病毒失去活性可减少部份水中余氯、寄生虫可减少部份硫化氢等有机物无法改善水的口感及气味对重金属无效对大部分的挥发性有机物无效耗时、不方便，会让矿物质形成水垢©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment©3M2009.AllRightsReserved.除了饮水需求外…©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment煮饭、洗菜杂质、铁锈余氯异味硬水(水垢)有机物、重金属三卤甲烷、有机物挥发©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment洗澡杂质、铁锈余氯异味硬水(水垢)有机物、重金属©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment洗衣服杂质、铁锈洗衣粉用量大衣服褪色衣服硬、白衣变黃©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment设备硬水(水垢)杂质、铁锈©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment婴幼儿杂质、铁锈余氯有機物三卤甲烷重金属©3M2009.AllRightsReserved.3MConfidentialHomeEnvironmentMarketsDepartment讨论说说看你家中的饮用水来源是什么？有没有想过安全性的问...