广 州 新 东 方 学 校 BEC－ Advanced 词 汇 宝 典 1 Adv ertising 1 ad abbr. advertisement - advert abbr. 2 advertisement n. item of publicity for a product or service, in magazine, on TV etc 3 advertising agency n. company specialising in producing and placing advertisements for clients 4 AIDA abbr. Attention, Interest, Desire, Action - the objective of all advertisements 5 benefit n. advantage of a product or service, usually derived from its features 6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK 7 circulation n. average number of copies of a magazine sold in a particular period 广 州 新 东 方 学 校 BEC－ Advanced 词 汇 宝 典 2 8 classified ads n . small advertisements in magazine or newspaper categorised by subject 9 commercial n . paid advertisement on radio or TV 10 coupon n . part of a printed advertisement used for ordering goods, samples etc 11 double-page spread n . advertisement printed across 2 pages in a magazine or newspaper 12 eye-catcherUS n . something that especially attracts one’s attention - eye-catching adj. 13 features n . special characteristics of a product, usually leading to certain benefits 14 hoardingUK n . signboard, usually outdoors, for advertising posters; billboardUS 广 州 新 东 方 学 校 BEC－ Advanced 词 汇 宝 典 3 15 poster n. large sheet of paper, usually illustrated,used as advertisement 16 prime time n. hours on radio & TV with largest audience, esp. the evening hours 17 promote v . to (try to) increase sales of a product by publicising and advertising it 18 slot n. specific time in a broadcasting schedule, when a commercial may be shown 19 target n. objective; what one is aiming at - target au dience n...
