本科生毕业论文题 目： 太原仟佰家网络营销模式浅析 学 院: 商 学 院 专 业: 市场营销 姓 名: 李晋茹 学 号: 202415034211 指导老师: 石咏梅 2024 年 05 月 10 日I下载后可任意编辑摘要互联网信息产业是国民经济的支柱产业,它与另一个国民经济支柱产业房地产业相互影响、相互融合,为经济制造了巨大的进展空间,对人们的生活产生了深远影响。房地产需求增长使房地产业正面临着巨大的机遇和挑战,传统的房地产营销信息通过报纸、电视、广播等传统媒介传播给消费者,是一种线性的单向传播,有一定局限性。仟佰家正是互联网和房地产的有效结合,它属于电商平台，是一种新型的房地产网络营销模式,将房地产项目与互联网有机结合,根据平台合作项目的特点进行房地产销售策划，利用网络技术在互联网展开互动营销,突出卖点的设计开发,介绍项目的进展,配合动态在线销售网站销售,售前的取向和贷款方向、提供在线预订、在线咨询服务。本文通过太原仟佰家房地产网络营销的特点和优劣势,分析仟佰家房地产网络营销推广中出现的问题和改进措施,对于整个传统营销和房地产网络营销模式的讨论具有重要意义。关键词：网络营销；房地产；优势；劣势AbstractThe Internet information industry is a pillar industry of the national economy, and it is another pillar industry of national economy the real estate industry interaction and integration, to create a huge space for development of economy, has a profound impact on people's lives. The growth in demand for real estate in the real estate industry is facing great opportunities and challenges, the traditional real estate marketing information spread to the consumer through traditional media newspapers, television, radio and so on, is a linear one-way communication, there are certain limitations. Goldsphere home is the effective combination of Internet and real estate, which belongs to the electronic business platform, is a new type of real estate network marketing model, combining with the Internet real estate projects, real estate sales plan according to the characteristics of...
