精品文档---下载后可任意编辑VI 设计在动态视觉传达中的延展性讨论——以电视传播载体为例的开题报告摘要：随着电视广告和电视节目的快速进展，视觉传达设计在传播中起着越来越重要的作用。在视觉传达设计领域中，VI 设计是一种重要的设计形式，其延展性对于品牌形象的传播至关重要。然而，VI 设计在动态视觉传达中的延展性讨论仍存在一定的缺失。本文以电视传播载体为例，探讨 VI 设计在动态视觉传达中的延展性讨论。本文将首先介绍 VI 设计的概念及其在品牌形象传达中的重要性，然后分析了电视传播载体的特点及其对 VI 设计的延展性提出了要求。接着，本文提出了 VI 设计在动态视觉传达中的延展性要素及其影响因素，并通过案例分析阐述了 VI 设计在电视广告和电视节目中的延展性应用。最后，本文提出了未来讨论的方向和展望。关键词：VI 设计；动态视觉传达；电视传播载体；延展性。Abstract：With the rapid development of TV commercials and TV programs, visual communication design plays an increasingly important role in communication. In the field of visual communication design, VI design is an important form of design, and its flexibility is crucial for brand image communication. However, there is still a certain lack of research on the flexibility of VI design in dynamic visual communication. This paper takes TV communication media as an example to explore the flexibility of VI design in dynamic visual communication.This paper will first introduce the concept of VI design and its importance in brand image communication, and then analyze the characteristics of TV communication media and its requirements for the flexibility of VI design. Next, this paper proposes the flexibility elements of VI design in dynamic visual communication and its influencing factors, and expounds the application of VI design in TV commercials and TV programs through case analysis. Finally, this paper puts forward the future research direction and prospect.Keywords: VI design; Dynamic visual communication; TV communication media; Flexibility.
