三只松鼠的品牌营销

本科学生毕业论文（设计） 题 目 三只松鼠的品牌营销 学 院 管理工程学院 专 业 市场营销 学生姓名 徐咯咯 学 号 指导老师张廷龙职称教授 论文字数 12000 字 完成日期 2024 年 4 月 1 日三只松鼠的品牌营销摘要互联网时代，用户至上。这句话估量卖家们早就听过了，但无奈的是，电商时代，又往往是铁打的卖家流水的用户。多少买家在店铺下了单，然后就与卖家“此生不复相见”了。卖家触达不了买家，买家在需要购买同类商品时，也记不得卖家了。如何让买家深刻地记住自己，并且让他们同意长期关注自己呢？这个问题困扰着所有的淘宝商家，但是三只松鼠经过自己努力的探究，完美的解决了这个问题。她们的答案就是品牌营销。关键词：三只松鼠、品牌、品牌营销Three squirrels brand marketing Abstractthe age of the Internet, the user is supreme. Estimated that sellers would have heard this sentence, but it is helpless, electric commercial era, and is often made of steel sellers water users. How many buyers in the shop down the list, and then the seller no longer meet each other in this lifetime. Sellers can't touch of buyer, the buyer of similar goods, the need to purchase or the seller. How to make the buyers deeply remember yourself, and let them willing to long-term focus on yourself? Problems all taobao sellers, but three squirrel, through their own efforts to explore, perfect solved the problem. Their answer is brand marketing. Key words:the three little squirrels, brand, brand marketing 三只松鼠的品牌营销目录引言 第一章三只松鼠成功的神秘……………………………………………………………5……………………………………………………71.3 松鼠宪法：不准让主人不爽…………………………………7………………………………………8………………………8第二章三只松鼠品牌营销的启发……………………………………………8……………………………………………………11………………………………………………………11第三章三只松鼠面临的挑战3.1 疯狂广告轰炸，难阻松鼠热度………………………………13……………………………...