精品文档---下载后可任意编辑二甲医院品牌战略定位分析——以重庆市黔江中心医院为例的开题报告摘要：在现代经济社会中，品牌定位是企业管理中非常重要的一个环节，医院同样也需要具有品牌定位。重庆市黔江中心医院为泛在的医疗机构，其品牌战略定位比较模糊，本文旨在对该医院品牌战略定位进行分析和讨论。本文从以下几个方面进行讨论：一、讨论黔江中心医院的现状及未来进展；二、分析医院品牌的定位战略；三、讨论医院现行品牌战略定位的缺点；四、提出对医院品牌战略进行改进的建议。通过讨论和分析，可以认为：黔江中心医院需要根据市场需求和竞争对手进行品牌策略调整和规划，以在市场上占据一席之地。关键词：品牌战略；定位；黔江中心医院；讨论分析Abstract:In modern economic society, brand positioning is a very important part of enterprise management, and hospitals also need to have brand positioning. Chongqing Qianjiang Central Hospital is a ubiquitous medical institution whose brand strategy positioning is relatively vague. This paper aims to analyze and study the brand strategy positioning of this hospital.This paper conducts research from the following aspects:Firstly, study the current situation and future development of Qianjiang Central Hospital;Secondly, analyze the brand positioning strategy of the hospital;Thirdly, study the shortcomings of the hospital's current brand strategy positioning;精品文档---下载后可任意编辑Finally, put forward suggestions for improving the hospital's brand strategy.Through research and analysis, it can be considered that Qianjiang Central Hospital needs to adjust and plan its brand strategy according to market demand and competitors, in order to occupy a place in the market.Keywords: brand strategy; positioning; Qianjiang Central Hospital; research and analysis.
