精品文档---下载后可任意编辑顾客满意与购后行为关系的实证讨论——以长沙市休闲旅游服务为例的开题报告摘要：本文旨在探讨顾客满意与购后行为之间的关系，并以长沙市休闲旅游服务为例进行实证讨论。通过文献综述，分析了顾客满意的相关理论及测量方法，以及购后行为的类型和影响因素。然后运用问卷调查的方法收集了长沙市休闲旅游服务顾客的数据，通过 SPSS 软件进行数据分析和实证讨论。讨论发现，满意度与重复购买、口碑传播以及投诉行为之间具有显著的正向关系。同时，发现服务质量、应答速度、价格等因素对于顾客满意度和购后行为具有显著影响。最后，从理论和实践角度提出了相关建议，以提高长沙市休闲旅游服务的质量和满意度。关键词：顾客满意；购后行为；长沙市休闲旅游服务；实证讨论Abstract:This paper intends to explore the relationship between customer satisfaction and post-purchase behavior, and conduct empirical research with leisure tourism services in Changsha city as an example. Through literature review, the relevant theories and measurement methods of customer satisfaction, as well as the types and factors of post-purchase behavior are analyzed. Then, questionnaire survey is conducted to collect data from customers of leisure tourism services in Changsha city, and data analysis and empirical research are conducted through SPSS software. The study found that there was a significant positive correlation between satisfaction and repeat purchases, word-of-mouth communication, and complaint behavior. At the same time, it was found that service quality, response speed, price and other factors have a significant impact on customer satisfaction and post-purchase behavior. Finally, relevant suggestions are proposed from theoretical and practical perspectives to improve the quality and satisfaction of leisure tourism services in Changsha city.Keywords: customer satisfaction; post-purchase behavior; leisure tourism services in Changsha city; empirical research
