摘要随着改革开放和市场经济的不断发展,我国企业文化建设理论上与实践上取得了很大成绩，对建设我国特色社会主义建设和促进国民经济发展都起到了积极作用。企业文化是企业的灵魂。一个没有自己企业文化的企业其经营往往是随波逐流的，其员工也没有主人翁意识，这样的企业很难在市场上长久生存下去。在现代市场经济大潮中，企业将面临激烈的竞争和巨大的机遇，企业要想发展并在竞争中立于不败之地，必须高度重视企业文化建设，充分发挥企业文化在市场竞争中的作用。本文从企业文化建设的基础理论介绍入手，阐述了企业文化建设的重要性及建设途径。关键词：企业文化建设途径AbstractSincethereformandopeningup,China'sbuildingofenterprisecultureintheoryandpracticehasmadegreatachievementsinbuildingsocialismwithChinesecharacteristicsandpromotethebuildingofnationaleconomicdevelopmenthaveplayedanactiverole.Enterprisecultureisthesoulofanenterprise.Anenterprisewithoutenterprisecultureisoftengoingadrift,anditsemployeeshavenotmasterconsciousness,whichisdifficulttoliveforalongtimeinthemarket.Inthemodernmarketeconomy,enterpriseswillfacefiercecompetitionandgreatopportunities,enterprisesaretodevelopandremaininvincibleinthecompetition,wemustattachgreatimportancetocorporateculture,corporateculture,givefullplaytotheroleofcompetitioninthemarket.Inthispaper,thebasictheoryofcorporateculturedescribesandexpoundstheimportanceofenterprisecultureandbuildingways,thearticlefinallysafecolorforempiricalanalysisofcorporateculture,thatthefuturedirectionofenterpriseculture.Keywords:EnterpriseCultureConstructionway目录摘要.................................................................................................................................................2Abstract.............................................................................................................................................2目录................................................................................................................................................3引言..................................................................................................................................................4第一章企业文化建设的基础理论.................................................................................................51.1企业文化的定义................................................................................................................51.2企业文化的特征...............................................................................................................51.3企业文化八大原则.............................................................................................................6第二章企业文化的重要性.............................................................................................................82.1企业文化是企业的灵魂...................................................................................................82.2企业文化对企业竞争力会产生重大影响.........................................................................82.3企业文化能够提升企业战略管理能力.............................................................................92.4企业文化能够打造企业名牌文化，确保名牌之树常青...............................................10第三章企业文化建设的途径.......................................................................................................113.1.完善制度管理.....................................
