云南白药牙膏的营销筹划书学生姓名 蓝 楠专业班级 公 管 802学 号 202420910410分 院 经贸管理分院2024 年 12 月精品文档---下载后可任意编辑目 录1.背景资料···········································································4企业根本情况····························································································4筹划书用途································································································42.营销环境和状况分析··························································5市场状况·······················································································5产品状况·······················································································6竞争状况····································································································8分销状况······················································································10宏观环境状况··············································································10未来产品开展趋势·······································································113.产品及市场的优势、劣势、时机、挑战〔SWOT〕分析·······...
