精品文档---下载后可任意编辑〖商业根底资料〗〖商业根底资料〗1行业介绍...........................................................................5零售业的演变史.................................................................5零售业的开展趋势...............................................................6国际零售业开展趋势.........................................................6国内零售业开展趋势.........................................................72商圈介绍..........................................................................10商圈含义......................................................................10商圈的构成....................................................................10商圈分析......................................................................11精品文档，word 文档精品文档---下载后可任意编辑商圈分析的必要性..........................................................11商圈分析应考虑的因素......................................................12影响商圈大小的因素........................................................123零售业态的介绍....................................................................13业态概念......................................................................13业态分类......................................................................14国际上零售业态的一般分类..................................................14购物中心也不能作为独立的零售业态。........................................16业态特点......................................................................16百货店 department store(Dept．)...........................................16超级市场 suPer market(S．M)...............................................16大型综合超市 generalmerchandise store(G．M．S)............................17便利店(方便店) convenience store(Cv．S)...................................17专业店 s9eciatity store(S．S).............................................17专卖店 exclusive shop......................................................
