第 3 页精品文档---下载后可任意编辑差异化营销策略-外文翻译 1、1 外文翻译原文 Title:differentiatedmarketingstrategyMaterialsource:[U.S.]?PhilipKilter,MeaQinghaitranslation.MarketingManagement[M].CenturyPublishingGroup,ShanghaiPeoplesPublishingHouse,2024p256—p259Author:PhilipKilterImplementationofdifferentiatedmarketingstrategy,firstofallthescientific,carefulmarketresearch,marketsegmentationandmarketpositioningas 2、abasis.Thisisbecausemarketresearch,marketsegmentationandmarketpositioningcanprovidecustomerswithenterprisedecision-makersinmaterialdifferencesbetweentheneedsandspiritualneeds,andaccuratelygraspthe"customerneedswhat?"Onthisbasis,analysistomeetcustomerneedsIoniandifference,accordingtothepresentandfuturebusinessconditionsinsideandoutside,whether 3、thecorrespondingstrengthofpurposeisclear,"thecompanycanprovidecustomerswithwhat?"Thesubjectmaterial.Ifconsumerdurablesandservicesshouldbebasedonproductdifferentiationbetweenthemaindirection;ifitispresentwiththeconsumergoods,foodandbeveragetocreatetheimagedifferenceshouldbethefocus.Differentiationstrategyisadynamicprocess.Anydifferencesarenots 4、tatic.Withthesocio-economicandscientificandtechnologicaldevelopment,theneedsofcustomerscanbechanged,thedifferenceyesterday,oftodaywillbecomegeneralized.Forexample,peoplewatchpreviouschoices,andtaketheaccuracyPiShiweifirststandards,nowinquart