第 3 页精品文档---下载后可任意编辑差异化营销策略-外文翻译 1、1 外文翻译原文 Title：differentiatedmarketingstrategyMaterialsource：[U．S．]?PhilipKilter，MeaQinghaitranslation.MarketingManagement[M]．CenturyPublishingGroup，ShanghaiPeoplesPublishingHouse，2024p256—p259Author：PhilipKilterImplementationofdifferentiatedmarketingstrategy，firstofallthescientific，carefulmarketresearch，marketsegmentationandmarketpositioningas 2、abasis．Thisisbecausemarketresearch，marketsegmentationandmarketpositioningcanprovidecustomerswithenterprisedecision-makersinmaterialdifferencesbetweentheneedsandspiritualneeds，andaccuratelygraspthe＂customerneedswhat？＂Onthisbasis，analysistomeetcustomerneedsIoniandifference，accordingtothepresentandfuturebusinessconditionsinsideandoutside，whether 3、thecorrespondingstrengthofpurposeisclear，＂thecompanycanprovidecustomerswithwhat？＂Thesubjectmaterial．Ifconsumerdurablesandservicesshouldbebasedonproductdifferentiationbetweenthemaindirection；ifitispresentwiththeconsumergoods，foodandbeveragetocreatetheimagedifferenceshouldbethefocus．Differentiationstrategyisadynamicprocess．Anydifferencesarenots 4、tatic．Withthesocio-economicandscientificandtechnologicaldevelopment，theneedsofcustomerscanbechanged，thedifferenceyesterday，oftodaywillbecomegeneralized．Forexample，peoplewatchpreviouschoices，andtaketheaccuracyPiShiweifirststandards，nowinquart
