目录 摘要2一、问题提出·························································································2〔一〕讨论背景···········································································2〔二〕实践背景···········································································3〔三〕讨论方法···········································································3二、企业国际化战略讨论综述·································································3〔一〕国际化战略的定义与类型······················································3〔二〕学术界对企业国际化战略的相关讨论·······································4三、上汽集团的国际化战略开展历程及成效·············································6〔一〕上汽集团的开展历程····························································6〔二〕上汽集团国际化战略成效及其存在问题····································8四、上汽集团国际化战略影响因素分析···················································9〔一〕上汽集团国际化战略的环境分析·············································91. 宏观环境分析〔PEST 模型分析〕·············································92. 产业竞争分析〔五力模型分析〕·········································...
