文化创意产品创业 1 校 园 文 化 创 意 产 品 创 业 计 划 书 执 行 总 结 1.1 项 目 背 景 ························································· 2 1.2 项 目 规 划 ························································· 2 1.3 市 场 分 析 ························································· 2 1.4 行 业 竞 争 分 析 ····················································· 2 1.5 组 织 与 人 事 分 析 ··················································· 2 1.6 财 务 分 析 ························································· 3 1.7 风 险 管 理 ························································· 3 第 一 章 项 目 简 介 2.1 项 目 概 述 ························································· 3 2.2 项 目 服 务 及 业 务 简 介 ··············································· 4 2.3 发 展 规 划 ························································· 5 第 二 章 市 场 与 竞 争 分 析 3.1 市 场 现 状 ························································· 6 3.2 市 场 前 景 ························································· 7 3.3 目 标 市 场 ························································· 8 3.4 市 场 营 销...
