澳柯玛商贸中心整合行销传播〔IMC〕企划案目 录目 录.................................................................................................................................................................................................................................................................1前 言.................................................................................................................................................................................................................................................................5行销传播目标.....................................................................................................................................................................................................................................................7第一局部 澳柯玛商贸中心背景分析.........................................................................................................................................................................................................8一、工程概况...............................................................................................................................................................................................................................................9二、开发商背景简介.................................................................................................................................................................................................................................12三、市场环境分析.....................................................................................................................................................................................................................................12四、工程的 SWOT 分析.........................................................................................................................................................................
