玛氏“德芙”巧克力市场营销策划 --校园营销策划书 目 录 一、产品与市场分析·······························4 产品特点分析 ·····································4 江西师范大学校区市场分析·························2消费者行为分析 ···································2消费者群体分析 ···································3二．营销理念及思路································4 营销目的 ·········································4 营销理念 ·········································4营销策略 ·········································5 定价策略 ·········································7销售融资策略 ·····································7三、营销实施方案 ··································7 方案介绍 ·········································8方案对比 ·········································10四、效益分析 ·······································12财务效益分析 ·····································12品牌效益分析 ·····································14 社会效益分析 ·····································14五、营销方案总结 ··································15 方案策划思路及理论依据···························15 销售亮点 ······································17 出现的问题 ··························...
