目录一、淘宝网简介......................................................3二、注册淘宝会员账户................................................3三、个人开店流程....................................................8开店流程图......................................................8开店前准备......................................................9开店操作流程....................................................9四、企业用户在淘宝开店申请.........................................14企业在淘宝网开店流程...........................................144.2 企业在天猫申请入驻.........................................14天猫招商标准................................................14入驻天猫流程................................................18操作步骤详解................................................19天猫资费标准...................................................25保证金......................................................25技术效劳费年费..............................................26实时划扣技术效劳费..........................................27五、如何营业.......................................................28发布宝贝〔商品〕...............................................28店铺装修.......................................................28发货...........................................................29使用阿里旺旺...................................................30六、淘宝效劳模式...................................................30淘宝拍卖模式...................................................30拍卖简介....................................................306.1.2 发布拍卖的流程........................................30引导流量及后续购置转化......................................34淘宝秒杀模式...................................................37秒杀简介....................................................37秒杀设置....................................................37淘宝抽奖模式...................................................37抽奖简介.............................................