漫 工 厂 策划书 筹划人：XX 学号:XX 筹划时间：X 年 X 月 X 日 目录引言.............................................................................................2一、筹划的目的.........................................................................3二、分析漫画市场的现状.........................................................31.市场状况........................................................................32.产品状况........................................................................43.竞争状况........................................................................44.销售渠道........................................................................4三、SWOT 分析.........................................................................41.优势(Strength)...............................................................42.劣势(Weakness).............................................................43.时机(Opportunities).......................................................54.威胁(Threats).................................................................5四、营销目标.............................................................................5五、营销战略.............................................................................5六、营销组合策略.....................................................................51.产品策略........................................................................52.价格策略........................................................................53.渠道策略........................................................................64.促销策略........................................................................6七、行动方案.............................................................................61．活动程序安排.............................................................62.营销预算........................................................................6八、筹划方案控制..........................................................
