目录目录..............................................................................................................................1一、前言......................................................................................................................2二、市场分析.............................................................................................................2三、咖啡吧特色和目标群体.......................................................................................3四、动漫咖啡吧市场定位分析...................................................................................4(1)动漫咖啡吧的消费群体定位..........................................................................4(2)动漫咖啡吧价格定位......................................................................................4(3)动漫咖啡吧店铺布局......................................................................................4(4)动漫咖啡吧消费陈列......................................................................................5(5)动漫咖啡吧效劳特色定位..............................................................................5五、宣传策略..............................................................................................................5六、咖啡吧的经营损益分析和预算...........................................................................7(1)月营业收入.....................................................................................................7(2)合理的营业面积.............................................................................................7(3)营费用(本钱)计算..........................................................................................8(4)营损益预算.....................................................................................................8(5)资风险评估.....................................................................................................8(6)资回报评估........................................................
