创业大赛方案书学校：邢台学院系别：会计系专业：工商管理类班级：10 本科九班姓名：韩瑞店名：龙瑞礼品店目 录一、公司介绍·····················- 5 -1
1 公司简介···················- 5 -1
2 公司经营宗旨及目标··············- 5 -·························- 5 -二 市场分析·····················- 6 -2
1 潜在需求分析·················- 6 -2
2 从产品分析··················- 7 -·························- 8 -·························- 8 -三 竞争分析·····················- 9 -四 产品简介·····················- 10 -4
1 群众产品···················- 10 -4
2 特色产品···················- 11 -2 消费者自己做一些自己喜爱的产品以表达自己送礼物时自己的一片心意
······················- 12 -五 进货来源·····················- 12 -六 营销策略·····················- 12 -七 宣传方式·····················- 13 -7
1 校园媒介宣传方式：··············- 13 -·························- 13 -八 盈利预算·····················- 14 -九 公司规划·····················- 14 -十 财务分析·····················- 15 -10
1 初步投入
