蒙牛饮品罗定职院广告筹划书 广告筹划小组： 赖显清、黄嘉仪、陈显杰、梁子明 目录一、市场分析..................................................................................................................................41、营销环境分析....................................................................................................................42、消费者分析........................................................................................................................43、产品分析............................................................................................................................44、企业和竞争对手的竞争状况分析.....................................................................................55、结论....................................................................................................................................5二、广告策略..................................................................................................................................51、广告目标............................................................................................................................62、目标市场策略....................................................................................................................63、广告诉求对象....................................................................................................................64、广告方案............................................................................................................................65、广告媒介策略....................................................................................................................6三、广告方案..................................................................................................................................71、广告实施时间....................................................................................................................72、广揭发布方案地点.............
