蔬菜配送策划书 第 1 篇：配送蔬菜行业营销策划书营销策划书 目录 目录 ..................................................................................................................................................1 一、营销总述 ...................................................................................................................................2 二、产品细分与定位 .......................................................................................................................3 2.1定位分析 .............................................................................................................................3 2.2定位的表现方式 .................................................................................................................3 三、目标客户 ...................................................................................................................................4 四、宣传方式 ...................................................................................................................................4 五、销售方式 ...................................................................................................................................4 5.1与旅行社合作 .....................................................................................................................4 5.2充分利用集合效应 .............................................................................................................4 5.3 作为机构福利或礼品 ........................................................................................................5 5.4 高校销售 .............................................................................................................................5 5.5常态化销售 .........................................................................................................................5 5.5网络营销 .......................................................................
