万科房地产新盘广告策划方案报告人：四川商务职业学院经贸系 14 级市场营销 2 班姓名：涂 tu 学号：报告日期：2024 年 03 月 17 日 星期五目 录前言 ································································2概要提示 ····························································2一、背景分析 ························································2二、环境分析························································3三、机会分析························································5（一）客源分析······················································5（二）龙泉区住宅需求特征分析········································5（三）龙泉区客户特点分析············································6（四）目标客户群体定位··············································7四、产品分析························································7（一）地理环境调研··················································7（二）SWOT 分析·····················································7（三)产品定位······················································8五、战略及行动方案··················································8(一）定价原则······················································8(二）定价建议··...
