目 录1 项目综述.....................................................................................................................21。1 项目背景........................................................................................................21。2 项目名称........................................................................................................21。3 项目内容........................................................................................................21。4 项目预期社会效益和经济效益....................................................................32 公司概况.....................................................................................................................52.1 公司宗旨...........................................................................................................52.2 战略目标...........................................................................................................53 市场分析.....................................................................................................................64 营销策略.....................................................................................................................74。1 宣传方式........................................................................................................74.2 促销...................................................................................................................74。3 分送................................................................................................................84.4 售后...................................................................................................................84。5 预期营运模式................................................................................................85 风险分析及对策.........................................................................................................96 致谢 .......................................
